Apple faces many problems and challenges that affect all sectors of its business, as various indicators confirm that the year 2024 will not be an easy year for the company, despite the successes achieved by the iPhone maker during the year 2023, which made some analysts expect that Apple will make history. In 2024, with its market value reaching $4 trillion, default was the norm in the first month of the new year.<\/p>\n\n\n\n
The main headline of the faltering that Apple’s business is facing at the present time is caused by the deterioration of iPhone sales in the Chinese market, and this is what prompted Barclays Bank, earlier in January 2024, to reduce its recommendation for the company’s stock, also lowering the target price for Apple’s stock to $160 from $161, so the company\u2019s business results during the quarter ending in December 2023, which were published a few days ago, confirm the pressures on iPhone sales in the Chinese market.<\/p>\n\n\n\n
iPhone loses power<\/p>\n\n\n\n
Apple’s recent business results showed that the iPhone is the hen that lays the golden eggs for the company, which seems to be losing ground in the main Asian market, as Apple’s sales revenues in China declined by 13 percent on an annual basis to 20 billion US dollars during the quarter ending in December. 2023.<\/p>\n\n\n\n
China plays a crucial role in the growth of iPhone sales, as it is the second largest economy in the world, the largest global market for smartphones, and the source of 20 percent of Apple’s total sales. Therefore, a decline in the percentage of sales in this market will be a disaster for Apple, which has enjoyed a distinguished status for years. In China.<\/p>\n\n\n\n
The damage to Apple’s business in China led to a decline in the value of the company’s shares from $192.53 on the last trading day of 2023, to the current level of $185.85, causing Apple to lose the title of the most valuable company in the world as its market value declined, to the level of $2.8 trillion, in favor of Microsoft Corporation, whose market value reached 3.05 trillion US dollars.<\/p>\n\n\n\n
4 problems facing Apple in China<\/p>\n\n\n\n
The analyst and writer in technology and artificial intelligence affairs, Alan Al-Qarih, said in an interview with the \u201cEqtisad Sky News Arabia\u201d website, that things have begun to change for Apple in the Chinese market due to 4 main factors: the strong return of Huawei, cautious consumer feelings, lack of innovation, and finally the factor\u2026 Politician, noting that China is the most competitive smartphone market in the world, and therefore Apple’s significant decline in that market worries investors and portends a long downward trend if Apple does not move to address the situation.<\/p>\n","protected":false},"excerpt":{"rendered":"
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